Top 10 AI tools for Email Marketing

ai in email marketing

Businesses are changing the game with email marketing, and AI is getting even more potent! Email automation tools with AI capabilities analyze data and optimize campaigns using machine learning algorithms, providing each receiver with customized content. These solutions, which automate tedious operations and offer insights into client behavior, can also help firms save time and resources. 

Competition and new opportunities will arise as the market becomes more complex, quick, and precise. Your email marketing strategy will be more effective if you enter this game sooner and use AI tools. Since AI technologies for email marketing are the easiest to use and manage, this is the ideal method to get started.  

Top AI Email Marketing Platforms to Grow Your Business:

  1. Brevo

Brevo is an intelligent and user-friendly email marketing platform that integrates automation and artificial intelligence into your email marketing workflows, which is ideal for expanding organizations. They want you to use automation to put the critical chores on autopilot while you concentrate on the rest. 

Still, Brevo offers more services than only email marketing. It supports chat and SMS marketing as well.

Brevo is an intelligent and user-friendly email marketing platform that integrates automation and artificial intelligence into your email marketing workflows, which is ideal for expanding organizations. They want you to use automation to put the critical chores on autopilot while you concentrate on the rest. 

Still, Brevo offers more services than only email marketing. It supports chat and SMS marketing as well.

Pros and cons:

  • Provide urgent information with promptness.
  • Inclusion of Advanced Automation in the Freemium
  • Monitor all client communications on a single platform; support may be sluggish
  • poor rate of deliverability.
  • A limited number of freemium and light plans are available.
  • Menu items that can be dragged and dropped are negative.
  1. Campaigner

Campaigner is an email marketing platform improved by artificial intelligence, emphasizing automation, sophisticated testing functionalities, and dynamic content personalization. Campaigner is a marketing-specific tool for companies of all sizes to improve customer service and increase revenue.

With features that set the industry standard, such as intelligent API connection, smart segmentation, responsive design, thorough reporting, and thorough A/B split testing, Campaigner gives users the tools they need to track and improve their email marketing campaigns.

Pros and Cons :

It takes a long time to evaluate for free

User-friendly UI with a natural flow

Numerous features

No perpetually free plan for light users

The free trial can be difficult to use.

It can take time to navigate a template.

  1. MailChimp

Mailchimp is a widely used marketing automation platform and an email marketing service. It enables users to create and manage email campaigns, design newsletters, automate marketing processes, and analyze the performance of their campaigns.

Pros and Cons :

Easy to Use

Not so Cost-Effective

Email Template Library

MARKETING AUTOMATION SIGNUP FORMS

Have LANDING PAGES

PERSONALIZATION DESIGN & A/B TESTING

ANALYTICS & REPORTING CUSTOMER SUPPORT

  1. Drift Email

Drift serves as a platform for discussions, making it simple for your teams in charge, of marketing, sales, and customer service to engage with consumers. It offers individualized chat, email, video, and other communication channels.

Drift Email is one of Drift’s solutions. It comes with robust email management software that distinguishes between autoresponders and human email responses on its own.

Every time you send an email, you therefore increase your deliverability and database health. In addition, Drift Email’s inbox management features seamlessly integrate with your current email marketing technology stack, enabling you to drive more pipeline from your email campaigns.

  1. Seventh Sense

Seventh Sense positions itself as an AI platform that enhances your current email marketing program’s performance and engagement to the fullest. It’s an email delivery optimization system created especially with Marketo and HubSpot in mind. 

You will experience greater engagement and better email marketing outcomes when you use Seventh Sense’s artificial intelligence to optimize and personalize email delivery timings for every member in your database.  

  1. Jasper

Using Jasper AI, companies can quickly produce high-quality, creative content. It can curate content five times faster than a typical human copywriter, which makes it an invaluable tool for firms who need to produce content quickly.

The AI Email Generator from Jasper AI is made to help companies automate their email marketing campaigns. It also works well for lead generation or customer assistance, highlighting Jasper AI’s adaptability to a range of content-generating requirements.

  1. Optimail – Optimove

Primarily, Optimove functions as a hub for relationship marketing spanning various marketing channels, prioritizing AI optimization to mechanize data-driven insights and methodically enhance marketing effectiveness.

The program comes with Optimail, a native email delivery and personalization engine that uses eDataSource for escalation, analysis, and inbox placement analytics. Advanced artificial intelligence (AI) machine learning is utilized to monitor more than 90% of all global commercial emails.

Your business goals are driven toward optimizing the messages that optimail/Optimove sends based on the behavior of customers and prospects.

  1. Omnisend

Omnisend is an easy-to-use eCommerce email marketing, SMS, and automation platform. Engage your shoppers wherever they are with integrated email and SMS campaigns. All templates are built-in and 100% customizable so that you can give your customers a personalized, consistent experience through a single platform.

Omnisend integrates with hundreds of eCommerce tools, and you can add it to your store with a single click. 

Pros and Cons:

Integration of SMS marketing

Get in touch with sync for advertisements

Integrations with eCommerce

 No restrictions on RSS featuring Campaigns with a blog connection.

Assistance may be sporadic.

Email send limits are only available with the Pro plan.

  1. EmailOctopus

With all the features you need to expand your list, interact with customers, and achieve results, EmailOctopus provides a variety of straightforward yet effective solutions to help you build your company.

With forms that you can customize for your website, you can maintain growing and import current subscribers. Moreover, you may design gorgeous landing pages to draw in additional subscribers. Using their user-friendly email editor, you can easily modify pre-designed templates or create new ones from scratch. You can also import HTML templates to have total creative control over your designs.

 

Using an automated welcome series can help you save time and reach new subscribers at the optimal moment of engagement. Make email sequences to keep subscribers interested as soon as they sign up for your list. Drip campaigns are a great way to introduce your product or service to new subscribers. Email them to nurture them and encourage the activities that are most important to your company. Make your emails, arrange them in a sequence, and then unwind while automation does the laborious tasks.

  1. Zeta email

To increase email marketing performance with real-time email personalization at scale, use Zeta Marketing Platform, a well-known AI email marketing platform. Customize your product offerings and content according to user preferences, demographics, and actions in real-time from continuously updated profiles.

Always-on predictive insights, channel, subject line, creativity, send time, frequency, and more optimization are all elements of Zeta. New data sources are simple to integrate, score, and use—live segment updates from sophisticated integrations and real-time syndicated performance statistics are streamed in real-time. 

It creates personalized omnichannel experiences by fusing industry-leading AI with 2.4 billion unique data identities. Zeta’s AI may be used to anticipate intent and interaction across display, social media, and website personalization in addition to email.